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Financial education

Finally understand
your money

Most people in their 20s and 30s were never taught about ISAs, pensions, or investing. Ofinli fixes that — clearly, directly, with no sales pitch.

10 questions · 3 minutes · no sign-up required

Your IQ result Free
7
/ 10

Strong foundations

3 knowledge gaps identified

ISA rules for expatsGap identified
Double tax treatiesGap identified
UK residency rulesGap identified
Fund fee impact✓ Understood
Pension tax relief✓ Understood
Your learning path is ready Start →
91%
of UK adults have no financial advisor
£67k
average cost of keeping savings in cash over 25 years
9M
UK adults currently missing out on investing
£4.99
per month to fix all of the above

From confused to confident

Four steps, starting completely free. No jargon, no scheduled calls, no pressure.

01
Free

Take the IQ test

10 questions covering ISAs, pensions, tax, and cross-border finance. Get your score and a personalised knowledge map instantly.

02
Free

Get your learning path

Based on your gaps, Ofinli builds a personalised curriculum. We start with what matters most to you specifically.

03
Premium

Learn by doing

Short lessons that end with one specific action. The AI tutor answers any question clearly, 24/7, no appointment needed.

04
Premium

Build real confidence

Watch your Financial IQ score rise as you learn. Get deadline alerts, life event guides, and ongoing insights.

Built for two underserved audiences

Ofinli serves people whose financial lives don't fit the standard UK template.

UK track

Young professionals building wealth

You're earning well but nobody explained ISAs, pension contributions, or why fund fees matter. Ofinli teaches the fundamentals clearly, starting from where you are.

  • What your payslip actually means
  • ISA vs pension — when to use which
  • How to pick your first investment fund
  • Tax optimisation on a normal salary
  • How much you actually need to retire
Global track

Mobile professionals navigating borders

You have a UK pension, a foreign bank account, and a tax question nobody can answer clearly. Ofinli is the only platform built for the financially complex life of a global professional.

  • What happens to your ISA when you leave the UK
  • Double taxation treaties explained simply
  • Pension portability — what you keep, what you lose
  • Multi-currency investing from Singapore or Dubai
  • UK tax residency — the Statutory Residence Test

Six modules. Everything you need.

Each module has short lessons, real-world scenarios, and action checklists with curated product recommendations.

💰
UK + Global · Free preview

Money foundations →

How tax works, what your payslip means, emergency funds, ISA basics. The stuff nobody taught you.

📈
UK + Global · Premium

Investing from scratch

Index funds vs active, how to open a broker account, what to actually buy first and why.

Unlock with Premium →
🏦
UK track · Premium

Pension mastery

How compound growth works in your pension, contribution strategies, when and how to consolidate.

Unlock with Premium →
🌍
Global track · Premium

Cross-border money

ISA rules for expats, double tax treaties, pension portability, multi-currency investing strategies.

Unlock with Premium →
🧾
UK track · Premium

Tax intelligence

Income tax optimisation, dividend allowance, capital gains basics, self-assessment for side income.

Unlock with Premium →
📍
UK + Global · Premium

Life event guides

Moving abroad, first job, marriage, redundancy, inheritance. Specific playbooks for key moments.

Unlock with Premium →

Education, not advice

We teach you to think for yourself. That's a fundamentally different product to anything else in this space.

Ofinli — understand money
Teaches you why index funds outperform 90% of active funds
AI tutor available 24/7 — no appointment needed
£4.99/month — genuinely accessible to everyone
Built specifically for 22–35 year olds
Cross-border finance built in from day one
Learn at your own pace, no scheduled calls
Builds long-term confidence — not dependency
Traditional financial coaching
Tells you what to do, not why
Human coaches — expensive and scheduled
Premium pricing, not accessible
Average customer is 38+ years old
Built only for settled UK residents
Booked sessions, calendar friction
Creates dependency, not confidence

Why financial literacy matters

The advice gap is real. Ofinli exists to close it.

91%
"91% of UK adults have not paid for financial advice in the last two years — meaning most people are navigating complex financial decisions completely alone."
Source: Lang Cat Advice Gap Report 2025
£67k
"The average UK adult keeping £20,000 in a cash ISA instead of a stocks and shares ISA could miss out on over £67,000 in growth over 25 years."
Based on historical average market returns
9M
"Around 9 million UK adults hold £10,000 or more in cash savings and may be missing out on investing — 24% say they don't invest because they don't know enough."
Source: FCA Financial Lives Survey 2024
Ofinli launched in 2026. We're building in public — no fake reviews, no invented case studies. When real users share their results we'll put them here. If you take the IQ test and want to share your experience, email us at hello@ofinli.com

The full Premium curriculum

Six modules, 60+ lessons, built around your exact knowledge gaps. Learn at your own pace — each lesson takes under 5 minutes.

Module 1 — Free preview
💰 Money Foundations
10 lessons · UK + Global
How the UK tax system works · What your payslip actually means · Emergency funds explained · ISA basics · The difference between saving and investing · Why fund fees matter · How compound interest works · The advice gap · Setting your first financial goal · Your personalised action plan
Module 2 — Premium
📈 Investing from Scratch
12 lessons · UK + Global
What an index fund actually is · Active vs passive — the evidence · How to read a fund factsheet · Understanding risk and time horizon · Opening your first ISA account · Choosing your first fund · Pound-cost averaging · How to rebalance · Dividend vs growth investing · When to sell · Common investor mistakes · Building a long-term strategy
Module 3 — Premium
🏦 Pension Mastery
10 lessons · UK track
How workplace auto-enrolment works · Employer contributions — never leave free money · Tax relief explained with real numbers · Defined benefit vs defined contribution · How to consolidate old pension pots · SIPP vs workplace pension · Contribution strategy by age · The pension annual allowance · How to project your retirement income · State Pension — checking and filling gaps
Module 4 — Premium · Global exclusive
🌍 Cross-Border Money
12 lessons · Global track
UK Statutory Residence Test explained · What happens to your ISA abroad · Double taxation treaties for 10 countries · Pension portability — what you keep · QROPS — when it makes sense · Multi-currency investing · UK NI contributions from abroad · Banking across borders · Topping up your State Pension as an expat · Tax returns as a non-resident
Module 5 — Premium
🧾 Tax Intelligence
10 lessons · UK track
How income tax bands actually work · Personal allowance optimisation · National Insurance demystified · Capital gains tax basics · The CGT annual allowance · Dividend tax and the dividend allowance · Self-assessment for side income · Tax-efficient salary sacrifice · Marriage allowance · Reducing your tax bill legally
Module 6 — Premium
📍 Life Event Guides
6 guides included · UK + Global
Moving abroad — UK expat financial playbook · Your first job money guide · Redundancy financial playbook · Getting married — combining finances · Buying your first property · Inheritance — what to do in the first 90 days

14-day free trial · Cancel anytime · No commitment

Standalone resources

One-off tools and guides. Buy once, keep forever. No subscription needed.

📊
Excel / Google Sheets

Monthly Money Tracker

Track income, expenses, and what's left at the end of every month. Includes savings rate calculator and investment allocation section. One sheet, no complexity.

£7
One-off · instant download
Most popular guide
🌍
PDF Guide · 15 pages

Moving Abroad Playbook

Everything that happens to your UK ISA, pension, NI, and tax when you move abroad. Covers UAE, Singapore, Australia, USA, France and more. Pre-departure checklist included.

£39
One-off · instant download
💼
PDF Guide · 12 pages

First Job Money Guide

The financial decisions you make in your first year of work compound for decades. ISA, pension, emergency fund, payslip, and NI — explained clearly with a month-one action checklist.

£29
One-off · instant download
🏠
Coming soon

Buying Your First Property

Stamp duty, Help to Buy, mortgage types, LISA strategy, and the financial checklist before you offer.

🔜

More guides coming

Getting married · Redundancy playbook · Inheritance guide

Get everything

All guides + full curriculum + AI tutor + weekly insights for £4.99/month. Better value than any individual guide.

Simple, honest pricing

No hidden fees. No advice that's secretly a sales pitch.

Free
£0
forever
Start here. No card required.
  • Financial IQ test
  • Personalised knowledge gap report
  • Module 1 — Money foundations
  • Weekly financial literacy email
  • Full curriculum (6 modules)
  • AI tutor — unlimited questions
  • Cross-border finance hub
Most popular
Premium
£4.99
per month · cancel anytime
or £49.99/year — save £10
Everything you need to build real financial confidence.
  • Everything in Free
  • All 6 learning modules
  • AI tutor — ask anything, 24/7
  • Cross-border finance hub
  • Life event guides
  • ISA and pension deadline alerts
  • Progress tracking and IQ score updates
Coming Soon
Intelligence
£19
per month
Peer benchmarking, product monitor, and switching alerts. Everything in Premium plus live intelligence.
Join the waitlist →

Find out what you don't know

Take the free Financial IQ test or subscribe to the weekly Ofinli newsletter — one financial insight every week, straight to your inbox.

Weekly newsletter — free

One email per week · No spam · Unsubscribe anytime

Step 1 of 2 — Choose your track

Which best describes you?

Your track determines which 10 questions you get — and makes your results and learning path much more relevant to your situation.

10 questions · 3 minutes · no sign-up required

Financial IQ test
Honest results. No jargon. No sales pitch.
Question 1 of 100 correct so far
UK
0
out of 10
Your knowledge map

Get your personalised learning path

Subscribe to get your personalised learning path straight to your inbox — free to start, no card required.

Get your free learning path →

Unlock all 6 modules + AI tutor

Ofinli Premium — £4.99/month
Start your free trial
14 days free, then £4.99/month. Cancel anytime — no questions asked.

Ofinli Premium

14-day free trial included
£4.99
/month after trial
All 6 learning modules (UK + Global tracks)
AI tutor — ask anything, answered clearly
Cross-border finance hub for expats
Life event guides — moving abroad, first job, property & more
ISA and pension deadline alerts
Progress tracking and Financial IQ score updates

🔒 Secured by Stripe · No charge for 14 days · Cancel anytime

Welcome to Ofinli Premium

Your account is active. You have full access to all modules, the AI tutor, and your personalised learning path.

Your financial education hub

Keep going — you've closed 3 knowledge gaps this month

7
Financial IQ
Modules in progress
2
of 6 total
Lessons completed
8
this month
Gaps closed
3
since joining
Your learning path
💰
Money foundations
Tax, payslips, emergency funds, ISA basics
80%
📈
Investing from scratch
Index funds, choosing a broker, what to buy first
35%
🌍
Cross-border money
ISA rules for expats, double tax treaties, pension portability
Up next
🧾
Tax intelligence
Income optimisation, CGT basics, self-assessment
Locked
🏦
Pension mastery
Compound growth, contribution strategy, consolidation
Locked
📍
Life event guides
Moving abroad, redundancy, inheritance, first job
Locked
AI tutor
Hi! I'm your Ofinli tutor. Ask me anything about money — ISAs, pensions, tax, investing, or cross-border finance. I'll explain it clearly.
Insights for you
ISA deadline
You have £20,000 of ISA allowance left before 5 April. Unused allowance cannot be carried forward to next year.
Fund fee alert
Switching from a 0.85% fund to a 0.15% index fund on a £50k portfolio saves roughly £60,000 over 30 years.
Your top gap
Your IQ test flagged ISA rules for non-residents. The Cross-border module covers this in detail — it's your recommended next module.